3 Ways to Recruit Top Talent
Companies and hiring managers are always looking for new methods to recruit top talent. Over the past few years we have seen a number of different recruiting techniques that have become the norm when it comes to recruiting. Even though new ways of recruiting are always popping up, it’s still important to tap into some “old” methods. Recruiters can’t only use the old way, they must be willing to learn new and different forms of recruitment.
Newspaper advertisements (old method)
Newspaper advertisements can be very beneficial to employers if they target local papers. Newspaper ads are one of the oldest methods of recruitment, but can still be effective when done properly. Newspapers are a way to build your brand recognition. It’s not always about filling a certain position, but about getting your name out there. Brand recognition gives your company exposure so when people are looking for jobs, they will remember your name.
Employee referrals (old and new method)
Employee referrals continue to be used frequently. Word of mouth is one of the best ways to advertise your company (assuming you have a good reputation). Speaking to your current employees and potential candidates about your referral program will not only benefit you, but will give people incentive to help their friends find some work through your recruiting company.
Social Media (new method)
Social recruiting is all the rage these days. If you are a recruiter and you’re not on social media, you’re missing a tremendous opportunity to connect with potential candidates. The three most popular social recruiting sites are LinkedIn, Facebook, and Twitter. Each network gives recruiters a unique opportunity to recruit top talent. Candidates that are looking for jobs will connect with your company pages on the various social networks, indicating that they may be interested in one of your opportunities.
These are only 3 techniques for recruiting top talent. We’ve only dented the surface of how recruitment will change. The effective methods for recruitment have changed. Recruiters need to take advantage of all the new tools and techniques that are out there. Learning to utilize these tools can definitely create a buzz for your company and help recruiters reach top talent.